Connecting your financial and operational tools is one of the most effective ways to reduce manual data entry and gain a clearer picture of your business. If you use Wave for your accounting and Airtable for project management or as a flexible database, making them work together is a game-changer. This guide provides an updated, step-by-step walkthrough on how to integrate Wave and Airtable to automate your workflows.
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Why Connect Airtable and Wave?
At first glance, accounting and project management might seem like separate worlds. But for any service-based business, freelancer, or agency, they are deeply connected. Every project has associated invoices, every client has payment records, and every expense needs to be tracked against a budget. Manually copying this information between Wave and Airtable is not only time-consuming but also a common source of errors.
By building a bridge between the two platforms, you can:
- Eliminate Repetitive Data Entry: Automatically create new records in an Airtable base whenever you issue an invoice or receive a payment in Wave. This removes the need to copy-paste customer details, amounts, and dates, saving you hours each month.
- Create a Single Source of Truth: When your financial data from Wave flows directly into your operational hub in Airtable, you get a complete view. You can track a project's profitability, see outstanding invoices alongside project tasks, and manage client relationships from one central dashboard.
- Improve Financial Reporting and Visibility: Airtable’s flexible interface allows you to build custom reports and dashboards that standard accounting software can't. Visualize invoice aging, track revenue by project type, or monitor expenses against budget in real-time, all powered by accurate data from Wave.
- Streamline Client Onboarding and Invoicing: You can even set up workflows that run in the other direction. For example, adding a new client to an Airtable base could automatically create a new customer profile in Wave, making them ready for immediate invoicing.
An Overview of Your Integration Options
Before diving into the "how," it's important to understand your options. As of early 2026, there is no direct, native integration between Wave and Airtable. You cannot simply go into the settings of one app and connect the other with a single click. Fortunately, this is a common scenario, and a mature ecosystem of tools exists to solve this exact problem.
Your primary methods for connecting the two are:
- Third-Party Automation Platforms (Highly Recommended): This is the most popular, accessible, and cost-effective method for most users. Tools known as "middleware" or "connectors" sit between your apps and let you build automated workflows without writing any code. Platforms like Zapier and Make are the leaders in this space. They offer visual builders where you define a "trigger" (an event in one app) and an "action" (a corresponding task in another app). This guide will focus on using Zapier, as it is exceptionally user-friendly for beginners.
- Custom API Integration (Advanced): Both Wave and Airtable offer Application Programming Interfaces (APIs), which allow developers to build custom software that interacts with their platforms. A custom integration provides maximum flexibility, allowing you to sync any data point in any way you can imagine. However, this path requires a significant investment in a developer's time, comes with higher initial and ongoing maintenance costs, and is generally overkill for most businesses' needs.
For the vast majority of small businesses, accountants, and freelancers, a third-party automation tool like Zapier offers the perfect balance of power, flexibility, and ease of use.
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Step-by-Step: Connecting Airtable and Wave with Zapier
Let's build a practical, common workflow: when a new invoice is created in Wave, a new record is automatically added to an "Invoices" table in your Airtable base. This allows you to track all your invoices alongside other project information.
Step 1: Get Your Accounts and Bases Ready
Preparation is key to a smooth setup. Before you open Zapier, make sure you have the following in place:
- An Airtable Account and Base: Create a new Base in Airtable or dedicate a new Table within an existing base for your invoices. Add fields (columns) that correspond to the data you want to capture from Wave. A good start would be:
- Invoice Number (Single Line Text)
- Client Name (Single Line Text)
- Amount (Currency)
- Status (Single Select - with options like "Sent," "Paid," "Overdue")
- Due Date (Date)
- Wave Invoice ID (Single Line Text - this is useful for future updates)
- A Wave Account: Ensure you have your login credentials and administrative access to the Wave account you wish to connect.
- A Zapier Account: If you don't have one, sign up for a Zapier account. The free plan is often sufficient to get started with simple, low-volume workflows.
Step 2: Create a New "Zap"
In Zapier, automated workflows are called "Zaps." Each Zap consists of at least one trigger and one action.
- Log into your Zapier dashboard and click the "+ Create Zap" button.
- Name your Zap at the top left. Be descriptive, like "Wave New Invoices to Airtable."
Step 3: Set Up Your Wave Trigger
The trigger is the event that starts your automation. In our case, it’s the creation of a new invoice in Wave.
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- In the "Trigger" box, search for and select Wave.
- Under "App & event," select the trigger event. Choose "New Invoice" from the list and click "Continue."
- You'll be prompted to connect your Wave account. Click "Sign in" and follow the on-screen instructions to authorize Zapier to access your Wave data.
- Once connected, click "Continue."
- Zapier will now ask you to "Test trigger." This is an important step. Zapier will look for a recent invoice in your Wave account to use as sample data for the rest of the setup. Click the test button and ensure it successfully finds an invoice. Review the sample data to confirm it looks correct.
Step 4: Configure Your Airtable Action
Now that your trigger is ready, it’s time to tell Zapier what to do when it fires. The action is creating a new record in Airtable.
- In the "Action" box directly below the trigger setup, search for and select Airtable.
- Under "App & event," select "Create Record" as the event and click "Continue".
- You will be prompted to connect your Airtable account. Click "Sign In" and follow the on-screen instructions to authorize Zapier.
- After connecting your account, select your "Base" and "Table" where you want the new records to be created. For example, you would choose the "Project Tracking Base" and the "Invoices Table" you created earlier.
Step 5: Map Your Data Fields
This is where you connect the dots between your source app (Wave) and destination app (Airtable). You'll tell Zapier exactly which piece of information from Wave should go into each field in your Airtable table.
Zapier will display all the fields from your selected Airtable table. Click into each field and select the corresponding data point from the "Insert Data" dropdown, which shows all the sample data pulled from your Wave trigger.
- For your Invoice Number field in Airtable, select the "Invoice Number" data from Wave.
- For the Client Name field, select "Customer Name."
- For the Amount field, select "Total."
- For the Due Date field, select "Due Date."
You can also set a default value. For the Status field, you might want it to automatically be set to "Sent" for every new invoice. Simply type "Sent" into that field map.
Step 6: Test and Activate Your Zap
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Once your fields are mapped, Zapier lets you test the entire workflow. Click the "Test step" button. Zapier will take the sample data from Wave, send it to Airtable using your field mapping, and attempt to create a record.
Switch to your Airtable base. You should see a brand new row with the information from your test invoice. If everything looks correct, you're ready to go live. Click the "Publish" button to turn on your Zap. From now on, every new invoice you create in Wave will automatically appear in your Airtable base within minutes.
Popular Automation Workflows for Airtable and Wave
Once you are comfortable with the basics, you can apply the same principles to build many other useful workflows. Consider these ideas:
- Log Payments in Airtable: Create a Zap with a "New Payment" trigger in Wave. Use this to find the corresponding invoice in Airtable (using the Wave Invoice ID you saved) and update its status field to "Paid."
- Sync New Customers: Set up a workflow where a "New Customer" in Wave automatically creates a new entry in your "Clients" table in Airtable, keeping your contact lists synchronized.
- Track Business Expenses: Use the "New Bill" or "New Expense" trigger in Wave to log all your business expenditures into a dedicated Airtable base for advanced budget tracking and categorization.
Troubleshooting and Best Practices
While Zapier is generally reliable, you might run into bumps. Here are some common issues and best practices to keep your automations running smoothly.
- Authentication Errors: If a Zap stops working, the first thing to check is your app connections within Zapier. Sometimes, passwords change or authorizations expire. Reconnecting the app usually solves the problem.
- Incorrect Data Formatting: If a number from Wave appears as text in Airtable, check your field types. Ensure the column in Airtable is set to "Currency" or "Number" to match the incoming data.
- Start Simple: Begin with a single, straightforward workflow, like the one outlined above. Don't try to build a complex, multi-step automation on your first attempt. Nail the basics, then expand your system.
- Use Filters: As you become more advanced, use Zapier's "Filter" step. This allows your Zap to run only if certain conditions are met, such as "only sync invoices over $500" or "only create records for invoices marked with a specific tag."
Final Thoughts
Connecting Wave and Airtable is a practical investment that pays an outsized return in time saved and data accuracy. By using an automation tool like Zapier, you can build a reliable bridge between your financials and operations, creating a more efficient and informed business without needing to write a single line of code.
While automating your financial data entry frees up valuable time, it doesn't eliminate the need for expert judgment, especially when it comes to taxes. For handling the complex tax research that accompanies client work, we use Feather AI. It provides instant, citation-backed answers directly from authoritative IRS and state tax codes, giving us the confidence to advise our clients accurately.
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